About Me

WordPress developer.
Agency specialist.
Built for teams.

I’ve spent 20+ years in the WordPress trenches — not as a generalist, but as a deeply specialized developer who understands what agencies actually need: clean code, clear communication, and zero surprises.

My work lives at the intersection of technical depth and collaborative execution. I build custom themes from scratch, architect complex WooCommerce systems, and embed into agency teams as a trusted technical partner.

Core WordPress Stack
WordPressWooCommerceACF ProCustom ThemesDivi 5ElementorWP All Import
Integrations
HubSpotGravity FormsAcumaticaOAuth 2.0REST APIStripeGA4 & GTM
Scott Fine Photo
20+
Years in WordPress
Experience

20+ years, built in public

2017 — Present

Senior WordPress Developer & Agency Partner

FineFineWeb · National Client Base

Long-term senior development partner for marketing agencies and growing organizations, specializing in custom WordPress architecture, WooCommerce systems, ACF-driven publishing workflows, CRM integrations, and operational support for complex websites.

2013 — 2016

Agency Contract Developer

Large Agencies & Global Brands • National & International Projects

Contract developer on digital campaigns and enterprise projects for major advertising agencies and international brands. Worked within distributed teams on high-visibility sites, custom builds, and advanced WordPress implementations.

2010 - 2012

Contract & Freelance Web Developer

Minneapolis, MN

Worked with small businesses, startups, and nonprofit organizations in Minneapolis and surrounding areas. Delivered custom websites, early WordPress solutions, and hands-on client guidance.

2006- 2009

Freelance Web Developer & Web Designer

Washington, D.C. Metro Area

Built websites for nonprofit arts organizations, cultural institutions, and local businesses in the DC metro area. Focused on custom front-end development and early CMS solutions.

Agency Workflow

I speak agency fluently

After years working inside agencies and alongside them, I know the rhythms: sprint planning, ticket-based workflows, client review cycles, last-minute scope changes, and the delicate art of keeping PMs happy while doing technically sound work.

I work well with Asana, Basecamp, Jira, and Notion. I write clear comments in commits, document custom hooks and filters, and create client handover documentation without being asked.

Works with PMs, AMs, and designers
Proactive communication — no radio silence
Accurate time estimates with phased roadmaps
Staged dev environments, no surprises on launch
Clean, documented code — built for the next dev
What Drives Me

The values behind the work

Precision Over Speed

I write code that's readable, documented, and built to last. The next developer on the project shouldn't need to decipher my work.

Team-First Thinking

I've worked with enough PMs and account managers to know what makes or breaks an agency project. I communicate proactively and flag problems early.

Deep Platform Knowledge

WordPress isn't a commodity to me — it's a platform I've spent 20+ years mastering. I know where the edges are and how to work within them smartly.

Business-Aware Development

The goal isn’t to launch code. The goal is to help organizations communicate, generate leads, sell products, publish content, and support their teams more effectively. Technology serves those outcomes.