WordPress developer.
Agency specialist.

I’ve spent 20+ years in the WordPress trenches — not as a generalist, but as a deeply specialized developer who understands what agencies actually need: clean code, clear communication, and zero surprises.

My work lives at the intersection of technical depth and collaborative execution. I build custom themes from scratch, architect complex WooCommerce systems, and embed into agency teams as a trusted technical partner.

Scott Fine Photo
20+
Years in WordPress

20+ years, built in public

2017 — Present

Senior WordPress Developer & Agency Partner

FineFineWeb · National Client Base

Long-term senior development partner for marketing agencies and growing organizations, specializing in custom WordPress architecture, WooCommerce systems, ACF-driven publishing workflows, CRM integrations, and operational support for complex websites.

2013 — 2016

Agency Contract Developer

Large Agencies & Global Brands • National & International Projects

Contract developer on digital campaigns and enterprise projects for major advertising agencies and international brands. Worked within distributed teams on high-visibility sites, custom builds, and advanced WordPress implementations.

2010 - 2012

Contract & Freelance Web Developer

Minneapolis, MN

Worked with small businesses, startups, and nonprofit organizations in Minneapolis and surrounding areas. Delivered custom websites, early WordPress solutions, and hands-on client guidance.

2006- 2009

Freelance Web Developer & Web Designer

Washington, D.C. Metro Area

Built websites for nonprofit arts organizations, cultural institutions, and local businesses in the DC metro area. Focused on custom front-end development and early CMS solutions.

I speak agency fluently

After more than a decade working inside and alongside agencies, I understand the realities of agency work: shifting priorities, client feedback cycles, evolving scopes, competing deadlines, and the constant balance between speed, quality, and budget.

I’ve worked with boutique studios, regional agencies, national firms, and white-label partners. Some engagements placed me directly in front of clients. Others required operating quietly behind the scenes as part of a larger team. I’ve collaborated with project managers, designers, strategists, marketers, content teams, account directors, and internal development departments, adapting to each organization’s processes and communication style.

Whether I’m embedded as an extension of your team or brought in as a specialized technical partner, my goal is the same: deliver reliable work, communicate clearly, and make life easier for everyone involved in the project.

A few more things

Do you work directly with agencies or only end clients?

Both — but agency work is where I thrive. I'm comfortable operating as an embedded contractor under your brand, attending standups, using your PM tools, and communicating directly with your clients if needed.

Do you offer ongoing maintenance retainers?

Yes. Many of my client relationships are long-term retainers for feature additions, plugin management, performance work, and emergency fixes. These are billed on a monthly basis with a defined hours bucket.

What's your typical project timeline?

It depends heavily on scope. A full custom theme with intermediately complex integrations is typically 6-10 weeks. A simple "calling card" website can be as quick as 1 week. I provide phased roadmaps with time estimates before any work begins.

Do you build with page builders or custom code?

Both, depending on what the project requires. I have deep Divi 5 and Elementor experience for agency client sites, and I build fully custom themes from scratch when the project warrants it. I never reach for a plugin when custom code is the right answer.

Do you offer hosting services?

Yes, on an annual or monthly basis. The cost depends on a site's typical traffic. Hosting service includes monthly plugin and core updates, security hardening and monitoring, and uptime monitoring with emergency response service.

The values behind the work

Precision Over Speed

I write code that's readable, documented, and built to last. The next developer on the project shouldn't need to decipher my work.

Team-First Thinking

I've worked with enough PMs and account managers to know what makes or breaks an agency project. I communicate proactively and flag problems early.

Deep Platform Knowledge

WordPress isn't a commodity to me — it's a platform I've spent 20+ years mastering. I know where the edges are and how to work within them smartly.

Business-Aware Development

The goal isn’t to launch code. The goal is to help organizations communicate, generate leads, sell products, publish content, and support their teams more effectively. Technology serves those outcomes.