Twin Cities Federal (TCF) launched their Fresh Start initiative to reward their staff for continuing outstanding service. The Fresh Start website incorporates program rules, embedded video, and a colleague nomination submission form. The content is presented in a manner that emphasizes TCF’s corporate brand, their commitment to customer service, and their belief in and appreciation of their staff. In order to maximize staff engagement the site was produced with a “less is more” approach which communicates all the important information in a way that is completely informative without being overwhelming. Produced under contract with the Periscope agency.