Arctic Cat has a large and detailed catalog of products with corresponding optional features, dealers, and other information. They needed a website that was both easily searchable and highly shoppable. They also required the ability to dynamically modify products, options, and prices and to feature sales promotions. The solution is a WordPress content management system. It’s an appealing and accessible presentation that gives them the control and flexibility over their content that they need. I extrapolated responsive features from complex designs that evolved throughout the site’s production, and used the Google Maps API to build an interactive dealer & product locator feature. Produced under contract with the Periscope agency.